Hiser Farms

The Challenge

Hiser Farms’ goal is to raise Arabian horses that will find forever homes with wonderful partners. They want to create a line of horses that builds a reputation for being that perfect partner, whether to win a national championship or take a pleasurable Sunday trail ride. Wesley Hiser began Hiser Farms after beginning his cardiology practice in Casper, Wyoming. He became close friends with Jimmie Dean, one of the greatest contributors to the Arabian horse breed today. This friendship began Hiser Farms. Today, Velvet Hiser, along with her daughters, train and show these horses in a mixture of working western disciplines. The market for Arabian horses in Wyoming is more difficult due to most people leaning toward the typical Quarter horse. However, Velvet Hiser realized she had the quality horses to offer to people looking for a show partner or trail buddy.

My Move

Velvet Hiser came to Chandler with the goal of getting horses to their forever home and helping her cutback the herd in order to simplify her life. Looking into the industry’s normal practices around selling horses, the opportunity to disrupt that standard was there. Hiser Farms had the right stance in the market because they had built a strong representation from the show pen to providing past clients with quality horses. So, Chandler simply had to make sure that, Hiser Farms was more accessible to people, and that potential clients interest in horses would be garnered.

To achieve this, I revamped the Facebook page and began posting regularly, whether it be sharing horse friendly posts or adding content of sale horses. Content creation was the next huge step. This involved taking and editing pictures of sales horses, as well as videoing and creation of enticing sales videos. Competitors in the industry take simple videos of horses being ridden in circles that ultimately end up losing an individual’s interest. Chandler wanted to change this by creating short advertisement videos with tidbits of the product in action that could pique viewers’ interest and lead to a message or call to view the horse in person. Another final move was adding the flyer content produced to specific sales sites that met the SEO criteria we set. Chandler used the perspective of a potential buyer looking for their next horse in picking the sites. This raised messages and calls by 2 per day. Ultimately, these efforts increased equine sales by 400% in the past year and gained 13,600% increase in social media reach.